The NFL has a PR problem when it comes to CTE (Chronic Traumatic Encephalopathy), a traumatic brain injury that comes from the constant impact of playing American Football. Vicis, a high-tech helmet startup is looking to change that with it’s new helmets that are proven to reduce concussions.

The Seattle-based company announced that Seattle Seahawks quarterback Russell Wilson participated in a $7 million round led by The Peregrine Group. Total funding in Vicis is now close to $50 million.

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Founded in 2014 and spun out of the University of Washington, Vicis has developed a $1,500 football helmet designed to mitigate the forces thought to cause concussions. This season, players from more than 15 NFL teams and 20 NCAA programs are wearing the helmet, including Wilson. UCLA star quarterback Josh Rosen was also spotted wearing the helmet.

Wilson has been active with his off-the-field ventures; recently raising $9 million for his new Seattle-based startup TraceMe, which aims to connect “superfans” with athletes, artists, actors, and other influential celebrities.

Vicis is set to expand its new ZERO1 helmet to the general public, including the high school and youth league levels.

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